Category Archives: missing children
Sierra LaMar: Anatomy of a Search Day 13
There’s a new quarterback in town. Michael Le may be the coolest guy in the room, but even he became giddy at the prospect of meeting 49er quarterback Alex Smith and some of his teammates at today’s search.
Of course I didn’t need to remind Michael that we were searching for the missing 15-year-old cheerleader and not having a fan-fest for local sports heroes, because it was only six months ago that we were looking for his sister Michelle. That Michael is ready and willing to assume a leadership position in this effort is pretty amazing under those circumstances.
“Marc, wouldn’t it be awesome if I was the 49er’s team leader? Then I could boss them around and tell them what to do.”
“Yes, that would be fantastic Michael,” I said. “Let me see what I can do.”
I picked KlaasKids National Search Director Brad Dennis up at SFO yesterday afternoon and we drove down to Morgan Hill together. The Search Center was abuzz with activity when we arrived in the late afternoon. Brad disappeared into the mapping room as I engaged Frank Harper in a conversation about an incident he had mentioned last week about a rape victim that he and his sons had rescued more than ten years ago. The physical similarities between that victim, Sierra, and Christina Williams who was kidnapped and murdered in Seaside, CA in 1998, were startling. Got me to thinking so I blogged about it yesterday.
The search effort is in transition. KlaasKids is turning direct management over to community leaders and assuming a support and assistance role because we don’t have adequate staff to devote full time to the multiple cases that we are involved with. We brought Brad back this week because the response to the Sierra search has been so massive and the 49ers have been so openly supportive. We were concerned about an overwhelming response so Brad and his mapping team planned for as many as 1,000 volunteers.
Four of those searchers turned out to be 49er tight end Delanie Walker, quarterback Alex Smith and his wife Elizabeth, backup quarterback Scott Tolzien, and tackle Joe Staley who really is as large as a redwood tree. All of them were assigned to Michael Le’s search team.
When Michael’s team came back hours later I asked him how things went. He said that, “They were really awesome. And you know what? I wasn’t intimidated by them or anything,” Mike said, “but boy are they massive. It’s like they could snap me like a toothpick. They were extremely thorough and enthusiastic and they followed all their instructions. When I told them to hold the line, they held the line.
When I asked them to dig into the brush they did. Even their wives and girlfriends dug deeply into the brush. They called me over when they found something relevant or suspicious. They did seem kind of anti-media though. Somehow, a couple of the media truck figured out where we were and started dogging us. It was a tough search, but I know that my team was thorough.”
Another team, searching a high probability area was looking in outbuildings when they found a barn full of a dozen malnourished and filthy pigs in dilapidated pens. The team leader reported the find to Santa Clara Animal Control, only to be told that they would not be able to respond until Monday. It turns out that there are only three animal control officers assigned to the 1,500 square mile County. In the old HBO television show Deadwood they used to throw dead bodies into the pigpen to make them disappear.
These were but two of 53 teams consisting of 600 volunteers that were dispatched for today’s search. Every morning begins with such hope and ends with such frustration. Regardless of how many volunteer show up and how much terrain is covered, and as successful as this effort seems, at the end of the day Sierra LaMar is still missing.
Sierra LaMar: Anatomy of a Search – Commonalities

The next day Frank and his boys returned to the theater for another performance of Oliver. That was when he found out that the perverts had all been apprehended and charged with rape. All three of them remain in prison to this day.
Sierra LaMar: Anatomy of a Search – New Beginnings
The KlaasKids Foundation is organizing more volunteer searches for Sierra LaMar, the 15-year-old missing teenager from Morgan Hill, California, on Saturday, April 7, 2012, from 8:00 a.m. to 1:00 p.m. PDT, and on Wednesday, April 11, 2012, from 8:00 a.m. – 1:00 p.m. PDT.
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| Steve and Danielle LaMar |
San Francisco 49ers quarterback Alex Smith and his wife Elizabeth will participate in Saturday’s search, as well as other 49ers players.
Volunteers are being asked to report to the Find Sierra Search Center, located at Burnett Elementary School at 85 Tilton Road in Morgan Hill. Volunteers must be at least 18 years old, and must register — with photo identification — at the search center. “Dress appropriately for the weather, wear long pants and sturdy, covered toe shoes. We need people who can do foot searches as well as individuals who are willing to work in the Find Sierra Search Center. We are also looking for donations of food and office supplies.
Anyone not intending to volunteer with the search for Sierra is highly discouraged from attending, and will be denied access to the site.
Sierra’s Family, The KlaasKids Foundation, The Laura Recovery Center, and Child Quest International would like to thank everyone who has volunteered so far. The KlaasKids Foundation is continuing to assist law enforcement and the LaMar family with future searches.
Sierra LaMar: Anatomy of a Search Day 6
Sierra LaMar: Anatomy of a Search Day 5
In 2002 Michelle and Michael were living in the San Francisco Bay Area with relatives while Michelle pursued her dream of following in her mother’s footsteps and becoming a nurse. She was six months away from achieving that goal when she disappeared from a Kaiser Hospital in Hayward, CA last May. The extended family began commuting from San Diego to help Michael search for his sister.
It was during one of these commutes up Interstate 5, which runs from North to South through California’s central valley, that I received the call from one of Michael’s uncles. As we had so many times before, Violet and I watched Michelle’s drama play out on the evening news. She kept encouraging me to help the family, but I deferred, reminding her that the family needed to call us, not the other way around. I believe that my wife was driven by similarity. She too, is a first generation Asian American whose family of nine traveled half ways across the world to settle in the land of golden hills and Campaign dreams.
Our first meeting occurred in a dingy motel room in Hayward. My first piece of advice to the family was to get a new room. Having stayed in hundreds of hotel and motel rooms I understand the importance of maintaining standards of comfort that did not exist at this location. Ultimately, I believe that we reflect our environment which is why it is better to surround ourselves with beauty rather than squalor.
I accompanied the family to the Hayward Police Department where Sonny, surrounded by family, stepped in front of waiting television cameras and read a statement rejecting law enforcement’s theory that Michelle was a homicide victim. He declared that the family still believed that she was alive and that they would search for her until she was found alive. Off camera Sonny looked me in the eye, and promised to move heaven and earth to find his daughter. Two weeks later he traveled to Vietnam for an extended visit.
Eventually a core group of volunteers gravitated toward Michael and went with him on ground searches. He became more comfortable and began hanging out in the mapping room, sitting in on briefings and debriefing sessions. Very quiet and never displaying the wild range of emotions typical of family members, including myself, in dire straits, Mikey began to fit into his new role of brother-protector.
As days turned into weeks and then months the family assumed more and more search related responsibilities. KlaasKids is very good at creating a search and rescue effort. We can work with and provide direction families and their communities. We can create relationships with law enforcement and work with the media, but we do not have the resources to devote our full time all the time to a single search. Therefore, we are constantly teaching and instructing. We seek out people to assume critical search related roles and basically hope to Hell that they are up to the task. Michelle couldn’t have been in better hands. Family passion never wavered and their commitment never waned. Unfortunately, on September 17, they learned what we had believed from the beginning. It was during the last scheduled search that Michelle’s remains were discovered. The Hayward Police had been correct all along. She had been the victim of a twisted mind and a vengeful heart.
Throughout, Michael never lost his public composure. The deer in the headlight gaze deferred to focused contemplation. He had developed a passion for search and rescue as he found his voice and his direction. He determined that Michelle’s death would have meaning and announced that he was forming his own SAR team. He organized meetings and team trainings. He has overcome his shy nature as he developed a quiet forcefulness that commands respect.
When Sierra LaMar disappeared I received another call from a desperate family. Again, I explained that certain milestones would have to be achieved before we could launch a major search and rescue effort. Again, my words clashed with a sense of urgency that wants to recover their child, not achieve “certain milestones.” When I called Michael and asked him if he would work with Sierra’s family on preliminary roadside searches he didn’t hesitate for a moment. I could hear the excitement in his voice. He met with them, he consoled them, he took them into the fields to search for their daughter and he led them.
Sierra LaMar: Anatomy of a Search Day 4
The two Cathy’s appeared at the Find Sierra Search Center at approximately 1:00 p.m. this afternoon. I had been forewarned that they were coming, but given the numerous tasks at hand, I placed this tidbit in the back of my mind and attended to other matters. I was writing a press release when they came into my office. Introductions were made all around. We closed the office door and discussed our business.
Hopefully, people get into the child find business for altruistic reasons. They have either been touched by personal tragedy, they have an overabundance of empathy for the plight of missing children, or simply realize that it is their calling. It is a rewarding field because it becomes helpful to families when they are at a crossroads. When their lives have been turned upside down and they are in need of expert guidance and advice. Those who become advocates for missing children because it will bring them fame and fortunes quickly realize the folly of their ways and seek alternative career paths.
I wasn’t prepared for the conversation with the two Cathy’s, but their faces were flushed crimson and their nervous energy was palpable so I knew that something was afoot. I asked them to sit down, but they declined. They had something to say and they weren’t particularly interested in formalities. Finally, we were just standing there, surrounded by the amped up positive energy, so they wasted no time in delivering their message.
The two Cathy’s and I emerged from the tiny office to the hustle and flow of busy people engaged in the task at hand. We made our way to the auditorium. The room was full of searchers wearing reflective yellow vests, hiking boots, dirty jeans and weary expressions on their faces. Searchers are a rare breed. It takes a special kind of person to return time after time to trudge around in sometimes hostile territory, avoiding rattlesnakes, scorpions and the other pitfalls of rural nature, all the while looking for evidence of crime. I know that I am not a natural searcher. I don’t want to find what they are seeking. I don’t want to stare down critters or crawlers and I don’t particularly want to wade into the mulch. But God bless those who do. Without search and rescue volunteers we would have nothing, and missing persons would rarely be located.
The two Cathy’s and I requested the attention of the reporters in attendance. While they set up their cameras and microphones I gave the two Cathy’s a brief overview of the search effort to date. By 1:00 p.m. 471 people had registered to search on this day alone, bringing the three day total to 1,366 searchers. Today we had sent out 41 search teams and had extended the search radius to more than eight miles from ground zero. We talked briefly about the ever stronger relationship with law enforcement and how responsive they had become anytime that a potential clue was reported. All in all I was very proud of our volunteers.
Then the second Cathy stepped up to the microphones, still flushed crimson and said, “This money was donated by our agents, brokers and office staff in $10 and $20 increments. Since yesterday the amount has doubled and doubled and doubled yet again. We are proud to make this donation and believe that business has to support the communities that give them success.”
All week long I have thought that the volunteers have set a new standard. Now I believe that the business and volunteer communities have taken an unprecedented stand to a new and higher level than ever before. I hope that other communities are paying attention, because one thing that I have learned these past 19-years is that crimes against children do not discriminate. We are all vulnerable to the forces of evil!
Sierra LaMar: Anatomy of a Search Day 3
Today was about routine. People were getting to know each other. They were finding their comfort zone, where they fit in; whether that meant going on a ground search, serving food, or assuming one of the other myriad jobs that require focused attention. As yesterday’s chaos subsided, the Find Sierra Search Center bloomed like a summer rose.
Everybody acknowledges that time is the enemy when children are stolen. This can be demonstrated in many ways. Statistically, seventy-four percent of children who are murdered as a result of being abducted are dead within the first three hours. At KlaasKids our tagline is, “A mile a minute…that is how fast your child can disappear.” According to personal research about eighty percent of children who are kidnapped live within 3 to 4 miles of a major Interstate Highway. Each of these examples screams that there is no time to lose. Therefore, if one is going to organize a community based search effort efficiency is the key. Time, energy, and resources cannot be wasted.
Think of it as building a corporation from scratch on the turn of personal catastrophe. Your child has just been kidnapped, you are out of your mind with worry, your anxiety level is ramped up to the max, and you have to build a successful business venture without a clue. You have to be an administrative, organizational, media, hygiene, and search and rescue expert. You have to find a location that will provide ample parking, several rooms for numerous tasks, the ability to feed numerous people, plumbing, electricity, and toilets. You need the wherewithal to assign viable search locations for groups of strangers who need to be trained before they can be sent into the field, then you have to convey all of that information to television, print, radio and Internet media. You haven’t eaten in days, sleep comes fitfully, you cannot focus, and you are denying nightmare scenarios every time that you allow your mind to rest. It is impossible to do on your own. I know, because I’ve been there.
That is where family, friends, community and the KlaasKids Foundation come in. Hillary Clinton is correct: it does take a village to raise a child. Family will keep you close and watch your back. Friends and neighbors will give you food and comfort. The community should rally behind you with a collective desire to assist. Unfortunately, they do not know how to do that because what has just occurred is beyond anybody’s experience. The possibilities are so damned frightening that nobody even wants to acknowledge, let alone think about them. So, the army is mobilized, waiting, anxious to help, but without direction or leadership.
The KlaasKids Foundation and our good friends at the Laura Recovery have played out this scenario numerous times throughout the years. Once we have been invited to assist by either the family or the jurisdictional law enforcement agency we get to work. We know facility, administrative and resource requirements. We have local and national media lists. We beg, borrow or buy support items including office supplies, food, lodging, and staging areas. Our search and rescue director has more than two decades of experience. If we are fortunate local NPO’s like Child Quest International will provide valuable resources. Once we build the infrastructure we try to build trust with the family, community and jurisdictional law enforcement agency. We don’t try to get around the system: we work with the system.
Sierra LaMar: Anatomy of a Search Day 2
Polly was the first missing child on the Internet, and now almost two decades later Sierra LaMar is all over the Internet. Polly’s case benefited from some technically astute minds in Northern California at a time when personal computers were just beginning to gain widespread acceptance. When they told me that a first generation flyer could be downloaded anywhere on the planet they might as well have been speaking in tongues. But being a missing child on the Internet helped Polly to become almost as well known on the East Coast as she was in Sonoma County.
| Davina, Me, Midsi |
I’ve been sitting at this desk, looking out the window for about an hour now, and I just watched a woman scrape dog poop off of her boot. For a minute there I thought I was in Paris.
Sierra Lamar: Anatomy of a Search Day 1
Unable to get away until 10:00 a.m. I fielded 17-phone calls, all related to the disappearance of Sierra LaMar, by the time I arrived at the search center at noon. Located about two miles from Sierra’s Morgan Hill, CA home, Burnett Elementary School was generously provided to the search effort for at least the next several weeks by the local school board. With access to an auditorium, administrative offices and classrooms that can be used for mapping, food & water storage, debriefing and quiet time, this is as ideal a search center as I have ever seen.
KlaasKids Search and Rescue (SAR) Director Brad Dennis, and Dawn Davis from the Friendswood, TX based Laura Recovery Center were already dispatching volunteers in an effort to have the search center fully operational by 8:00 a.m. Tuesday morning (3/17/12) when the first community searches will begin. I attempted to get the attendant volunteer leaders attention for a few moments, but quickly acknowledged the futility of herding cats. The apparent chaos of the moment was but an illusion. Brad and Dawn have been organizing volunteer searches together for more than a decade and don’t waste a move.
Before arriving I stopped at Carl’s Jr. and picked up lunch for the three of us as well as Michelle Le’s brother Michael and LaMar family friend Brian Miller. For some reason this case has captured the attention of local and national media, so I wasn’t surprised to find a half dozen television microwave trucks dotting the parking lot when I arrived. On the other hand I was surprised that the reporters documented every moment of my lunch delivery. With tax the $6 combo meals came out to $6.66 each and I got some pretty bad indigestion about an hour after eating the burger. Sure hope that Isn’t an omen.
After lunch and the volunteer meet and greet Brad, Michael and I went to scout some search locations. We arrived back at the search center close to 3:00 p.m. with preliminary assignments for at least half a dozen 8-member search teams. Morgan Hill is nestled at the base of the Diablo mountain range. The average elevation of the Diablo range is about 3,000 feet. A summit at over 2,300 feet is considered high, mainly because the range is mostly rolling grassland and plateaus, punctuated by sudden peaks. Canyons usually are 300–400 feet deep and valleys are deeper but gentler. It is not the most inviting topography we have had the challenge of searching, but neither is it the most hostile. Wait! Diablo means devil. Sure hope that isn’t an omen.

Michael Le, Dawn Davis, Brian Miller, Marcia Slacke, Brad Dennis
At 5:00 p.m., as Sierra’s parents Steve and Marlene met with our search management team, a bunch of Little Leaguers streamed by to play a game on the school’s baseball diamond. Sierra is still missing, but I believe that we are getting to know and trust each other. This is always a trying time because we are all staring into an uncertain future seeing different shades of light at the end of the tunnel.
The damned burger is still having its way with my digestive system. I think that I’ll go watch the kids play baseball for a while. It’s been a long day and I want to do something normal.
Breaking news! The Giants beat the Yankees 43 to 31, proving the dominance of the West Coast yet again.





































