Sierra LaMar: Anatomy of a Search Day 2

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Sierra LaMar: Anatomy of a Search Day 2


Yesterday was about organization, but today is all about action. It overwhelmed us like a human tsunami. A wave of volunteers descended upon the Find Sierra Search Center to help find the missing 15-year-old girl. We were optimistically prepared for 150-volunteers, based upon the bubbling cauldron of anticipation that we all detected. However we were not prepared for 583-people to show up early on a cool, gray Tuesday morning. Are there really that many unemployed people in Morgan Hill, CA., or was something else going on? I like to think that all of these caring people had found a higher calling than a paycheck for at least this one day. Sometimes it takes the worsts of humanity to inspire the best of humanity.

It was dark and raining when I left home this morning so I dressed for the weather. However, by the time I approached Morgan Hill, the sun had appeared over the horizon and the sky was somewhat overcast, but it looked like the weather was going to cooperate with Find Sierra for at least one more day. The nearer I got to the search center the more I focused on the details: is she in that pile of dirt, hiding in that abandoned building, somewhere on that high ridge? Is she waiting to be rescued like Elizabeth Smart, or was she trying to effect an escape like 8-year-old Midsi Sanchez succeeded in doing back in 2000.

I thought a lot about Polly on the 90-minute drive to Morgan Hill: how much hope I had at a similar stage in the search, while at the same time trying desperately to hold onto my sanity as the world I knew suddenly ceased to exist, to be replaced by a bizarro world that had no rhyme or reason.

We know so much more now than we did then, and we have so many more tools. Parents have a world of resources that simply didn’t exist in 1993; law enforcement responds more quickly and with a better understanding of the issue, yet Sierra is as invisible today as Polly was between October 1 and December 4, 1993. It infuriates me that I cannot make 2+2=4 and walk this girl into the loving arms of her family. Instead, 2+2=5, or 11, or nothing at all and Sierra is nowhere to be found.

Polly was the first missing child on the Internet, and now almost two decades later Sierra LaMar is all over the Internet. Polly’s case benefited from some technically astute minds in Northern California at a time when personal computers were just beginning to gain widespread acceptance. When they told me that a first generation flyer could be downloaded anywhere on the planet they might as well have been speaking in tongues. But being a missing child on the Internet helped Polly to become almost as well known on the East Coast as she was in Sonoma County.


Sierra LaMar is all over the Internet. Her missing poster is my Facebook profile picture. There are at least three Facebook pages dedicated to her plight and all are providing updates, pictures, story and video links. She also has her own social media accounts. Unfortunately, none have been used since shortly before she disappeared early in the morning on Friday, March 16. That a socially sophisticated teenager with more than 6,000 twitter posts would go cold turkey is an enormous red flag. That her final tweet can be traced to shortly before her disappearance helps to establish a viable timeline. Unfortunately, as far as the Internet has come and despite the fact that Facebook has become the 21st Century milk carton project Sierra LaMar is still missing.

Davina, Me, Midsi
In 2000, 8-year-old Midsi Sanchez was kidnapped by a predatory turd who kept her chained inside his car for three days. At an opportune moment, when her perv left her alone in the car for a moment, Midsi grabbed the keychain that was still in the ignition and systematically went through his keys until she was able to unlock her shackles. Midsi ran, he followed. My very good friend Midsi was at the search center today, the walking turd died in prison in 2009 after admitting to killing two other children. Midsi and her friend Davina are organizing this weekend’s Teen Brigade so that Sierra’s friends can join this unprecedented community effort to bring her home.

This afternoon Sierra’s parents announced the Sierra LaMar Fund, established to help with the costs associated with Sierra’s search and rescue efforts, and to fund a reward for information leading to Sierra’s recovery.  Her dad asked the public to contribute to the fund. Contributions can be made directly to the Sierra LaMar Fund at any Chase Bank, or online through the Fundrazr link available at Find Sierra LaMar. Sierra’s mom expressed her gratitude for the amazing show of support.

I’ve been sitting at this desk, looking out the window for about an hour now, and I just watched a woman scrape dog poop off of her boot. For a minute there I thought I was in Paris.


Breaking News: The Santa Clara County Sheriff today reclassified Sierra’s case from missing person to involuntary missing person. Investigators have treated this case as a possible crime since the beginning and now believe it is highly unlikely she ran away.  

Sierra Lamar: Anatomy of a Search Day 1

Unable to get away until 10:00 a.m. I fielded 17-phone calls, all related to the disappearance of Sierra LaMar, by the time I arrived at the search center at noon. Located about two miles from Sierra’s Morgan Hill, CA home, Burnett Elementary School was generously provided to the search effort for at least the next several weeks by the local school board.  With access to an auditorium, administrative offices and classrooms that can be used for mapping, food & water storage, debriefing and quiet time, this is as ideal a search center as I have ever seen.

KlaasKids Search and Rescue (SAR) Director Brad Dennis, and Dawn Davis from the Friendswood, TX based Laura Recovery Center were already dispatching volunteers in an effort to have the search center fully operational by 8:00 a.m. Tuesday morning (3/17/12) when the first community searches will begin. I attempted to get the attendant volunteer leaders attention for a few moments, but quickly acknowledged the futility of herding cats. The apparent chaos of the moment was but an illusion. Brad and Dawn have been organizing volunteer searches together for more than a decade and don’t waste a move.

Before arriving I stopped at Carl’s Jr. and picked up lunch for the three of us as well as Michelle Le’s brother Michael and LaMar family friend Brian Miller.  For some reason this case has captured the attention of local and national media, so I wasn’t surprised to find a half dozen television microwave trucks dotting the parking lot when I arrived. On the other hand I was surprised that the reporters documented every moment of my lunch delivery. With tax the $6 combo meals came out to $6.66 each and I got some pretty bad indigestion about an hour after eating the burger. Sure hope that Isn’t an omen.

After lunch and the volunteer meet and greet Brad, Michael and I went to scout some search locations. We arrived back at the search center close to 3:00 p.m. with preliminary assignments for at least half a dozen 8-member search teams. Morgan Hill is nestled at the base of the Diablo mountain range. The average elevation of the Diablo range is about 3,000 feet. A summit at over 2,300 feet is considered high, mainly because the range is mostly rolling grassland and plateaus, punctuated by sudden peaks. Canyons usually are 300–400 feet deep and valleys are deeper but gentler. It is not the most inviting topography we have had the challenge of searching, but neither is it the most hostile. Wait! Diablo means devil. Sure hope that isn’t an omen.

Michael Le, Dawn Davis, Brian Miller, Marcia Slacke, Brad Dennis

At 5:00 p.m., as Sierra’s parents Steve and Marlene met with our search management team, a bunch of Little Leaguers streamed by to play a game on the school’s baseball diamond. Sierra is still missing, but I believe that we are getting to know and trust each other. This is always a trying time because we are all staring into an uncertain future seeing different shades of light at the end of the tunnel.

The damned burger is still having its way with my digestive system. I think that I’ll go watch the kids play baseball for a while. It’s been a long day and I want to do something normal.

Breaking news! The Giants beat the Yankees 43 to 31, proving the dominance of the West Coast yet again.

Join The Search for Sierra LaMar!


Sierra LaMar was walking to catch a school bus in Morgan Hill, CA on March 16, 2012 when she disappeared. “It’s like she literally vanished,” said Sierra’s mother Marlene LaMar.

Despite well-coordinated searches by law enforcement, Sierra is still missing. Sierra’s mother has called on the KlaasKids Foundation to organize a community volunteer search. The Friendswood, TX based Laura Recovery Center will assist in the Find Sierra Search effort. The search is also being aided by San Jose, CA based Child Quest International, Inc.

Brad Dennis, Director of Search Operations for the KlaasKids Foundation has announced that volunteer searches will begin on Tuesday, March 27, 2012 at 8 a.m.  The Find Sierra Search Center is located at Burnett Elementary Schoolat 85 Tilton Avenue in Morgan Hill, CA.

Individuals who would like to participate in the search for Sierra should check in at the Burnett Elementary School between the hours of 8:00 a.m. and 1:00 p.m. on Tuesday, March 27th. Searches will be conducted throughout the week, commencing at 8:00 a.m. daily through and including Sunday, April 1, 2012.

Volunteers must be at least 18 years of age and bring photo identification. “Dress appropriately for the weather, wear long pants and sturdy, covered toe shoes. We need people who can do foot searches as well as individuals who are willing to work in the search center,” explained Dennis.  “We are also looking for donations of bottled water and office supplies.”

For more information about the search or information on how you can donate supplies, volunteers can call Tricia Griffiths at (801) 560-1933, or email info@klaaskids.org.

The KlaasKids Foundation is a non-profit 501(c) (3) public benefit corporation determined to stop crimes against children and assists families of missing children. Please visit www.klaaskids.org for more information.